Blog

Do you know the prospective clients who are looking at your website?

Although marketing and sales success is defined by consistency, choice of mediums, how creative you are with your approach, and how well you target the right prospects, most businesses are completely unaware of prospective clients who are organically searching for products and services through website visits. What you probably hadn’t...

Being ethical, is there any other way to do business?

I remember speaking at a seminar in Chelmsford, which must be a good nine or ten years ago. I was talking about the internet, and how most of the great ideas hadn’t yet been invented, and that some of these great ideas would be worth £billions. I was trying to...

Expressing emotion in your marketing, and giving the reasons WHY!

As a marketing consultant, my role is to explore opportunities that help to build individual brands, creating greater targeting and traction in front of specific target audiences. The goal is to build a much stronger buy-in around those brands, what they stand for, and importantly WHY a prospective client or...

The power of branding!

As a marketing consultant to many businesses, one of the key aspects (or in fact the key aspect) of success I always put to a client is I am here to help you build a brand. Clients that take this on board become obsessive in their desire to build their...